Northside Aircon Cleaning

How we achieved a 274.35% increase in organic search traffic

Following a SEO roadmap, Northside Aircon Cleaning now has Brisbane wide reach, is growing exponentially, and is one of the top Air Conditioning cleaning companies in Brisbane.

Client Results

+172.13%

increase in website visitors

+274.35%

increase in organic search traffic

+331.96%

increase in the conversion rate

Mar 22 – Nov 22, 2024 vs Mar 22 – Nov 22, 2023

Backstory:

Although already skilled in SEO, owner of Northside Aircon Cleaning Benjamin Hanslip knew that time constraints were preventing him from achieving optimal results.

To maximize his SEO efforts, he decided to outsource and leverage expert support.

The Challenge:

Strong outsourcing knowledge but hindered by previous negative experiences
Adequate reach within the local suburbs but lacking Brisbane wide presence
Virtually no backlinks due to time constraints, limiting the ability to establish long-term, lucrative webmaster relationships
Absence of landing pages targeting key Brisbane suburbs, essential for expanding reach across Brisbane
Low domain authority and trust flow, requiring a strategic and high-quality SEO approach to improve

Strategic SEO Plan:

The guesswork was eliminated as Benjamin Hanslip followed a tailored SEO roadmap created by Trades Focused, focusing solely on what mattered most to drive increased targeted traffic to his brand.

SEO Campaign at work:

An analysis of key Brisbane suburbs with sufficient search volume for Northside Aircon Cleaning's services
Implementation of selected Brisbane suburb pages, meticulously crafted with 90-95% unique content and image alt tags, and fully optimized for on-page SEO
Strict adherence to the step-by-step SEO roadmap—a highly strategic document that ensures all SEO activities stay on track, minimizes errors, and streamlines decision-making. While it functions as a high-level checklist, it offers much more depth and precision
Prioritization of SEO activities with the highest impact, focusing on high-quality content (managed by Benjamin Hanslip) and reputable backlinks supported by strong, high-value metrics
Ongoing refinement of the SEO strategy using insights from analytics tools and standards to guide actionable decisions

Organic traffic increased by 274.35% during the first active months of SEO (March – November 2024)

(Organic traffic trends continue to increase month-over-month.)

Problem-solving content:

Identifying the Core Issue: Collaborate with the requestor to dig deeper into the initial request, uncovering the true need or underlying problem
Leveraging Diverse Tools: Use a variety of problem-solving tools such as flowcharts, strategy maps, mind maps, idea maps, concept maps, and charting software to thoroughly analyze and address the issue
Objective Solution Selection: Evaluate and prioritize alternatives without bias, ensuring alignment with brand goals. The content created is comprehensive, addressing all facets of the problem for optimal outcomes
Ongoing Monitoring and Refinement: Implement measures to evaluate long-term results, enabling continuous improvement and refinement of the strategy

TRUSTED BY THE EXPERTS

Reviews from our Clients

For Trades Focused, we’re all about you. So your needs come first.
We’re here for you every step of the way. Let’s do this together.

"We wanted highly strategic and once we got a few weeks into our link building campaign with Trades Focused, we knew we got that. Overall, what we value most about them is they under promised and over delivered, so thanks!"

“I had so many bad SEO experiences in the past that I almost gave up before a friend recommended me to Trades Focused. And oh boy our business has never looked back since, growing exponentially each year.”

"From the first moment I spoke to Trades Focused I knew they were different from the rest. They executed our SEO strategy seamlessly to deliver outstanding results, allowing us to grow rapidly."

"Kieran from Trades Focused is the man! Always cuts straight to the chase and his ability to do this is reflected in the amazing SEO results he has achieved for us. Don’t bother with any other SEO company, these guys are just number #1 easily! "

"It took time for our brand to get results but now we’re extremely happy with the volume of our monthly sales. But what we love most about Trades Focused is their ability to communicate flawlessly in every situation. Just awesome!"

"Kieran from Trades Focused has knowledge that is unsurpassed in the industry. He’s just a great problem solver for our business. Overall, Kieran helped us achieve an organic presence that is more than we expected. Great stuff!"

Success Page Results:

The SEO roadmap was instrumental in achieving success by concentrating solely on what truly mattered. This strategic focus led to a 331.96% increase in conversions, significantly boosting revenue and enabling Northside Aircon Cleaning to reinvest in its business for further growth. Today, Northside Aircon Cleaning has established Brisbane-wide reach for its services and is steadily working toward its goal of becoming one of Brisbane’s leading providers for its services.

After 8 months during a long-term SEO campaign with Trades Focused, Northside Aircon Cleaning has:

Increased traffic by 274.35%
Ranked 179+ keywords on page 1
Driven up revenue by 116.46%