Earth Shifters

How we achieved a 262.34% increase in organic search traffic

Addressing the website’s underlying issues was the logical first step, as these were the root cause of Earth Shifters underwhelming SEO performance.

Client Results

+132.76%

increase in website visitors

+262.34%

increase in organic search traffic

+288.09%

increase in the conversion rate

May 9 – Nov 9, 2024 vs May 9 – Nov 9, 2023

Backstory:

Tony Fredricks, Managing Director of Earth Shifters, was convinced to partner with Trades Focused after reviewing their detailed case studies and aspiring to achieve similar results for his brand.

Earth Shifters had an existing website that suffered from poor planning, resulting in a subpar user experience.

The Challenge:

Bounce rate at 81%, significantly below industry standards
Conversion rate at 0.8%, also falling short of industry benchmarks
Website issues negatively impacted customer experience, leading to high bounce rates and lost leads
Site-wide content problems, including non-value-adding and duplicate content, identified through an advanced analytics review and content audit. This content was dragging down the site’s overall performance
Poor on-page optimization characterized by keyword stuffing and irrelevant keyword usage, both detrimental to SEO
A lack of trust with Google was revealed as the core issue in a high-level site assessment

Strategic SEO Plan:

A much-needed website overhaul was undertaken in line with best practices to establish critical SEO foundations. This was followed by a focused results-driven strategy, emphasizing high-quality content supported by reputable backlinks.

SEO Campaign at work:

Provided essential support in website planning and information architecture, ensuring a best-practice website execution. This included assisting with high-fidelity wireframes and mock-ups
Collaborated closely with the web design and development team to emphasize the critical role of SEO in the website build, ensuring it became a core focus and laid the foundation for future success
Once the new website was delivered, the initial focus shifted to areas within our control: technical SEO, on-page optimization, and crafting a winning content marketing strategy
With all on-site SEO tasks completed, the focus now shifts to off-page SEO, primarily building high-quality backlinks with strong metrics and substantial traffic
Strategically leverage all available data to identify and address any gaps in the campaign, ensuring continuous improvement and long-term success

Organic traffic increased by 262.34% during the first active months of SEO (May – November 2024)

(Organic traffic trends continue to increase month-over-month.)

Problem-solving content:

Understanding the Core Issue: Collaborate with the requestor to delve deeper into the initial request, uncovering the true need or underlying problem
Utilizing Diverse Analytical Tools: Employ a variety of tools, including flowcharts, strategy maps, mind maps, idea maps, concept maps, and charting software, to thoroughly explore and analyze the problem
Objective Solution Development: Prioritize and select solutions without bias, ensuring alignment with brand objectives. Content is crafted to be comprehensive, addressing all aspects of the problem for optimal results
Continuous Monitoring and Improvement: Establish ongoing measures to evaluate the long-term impact of the solution, enabling continual refinement and improvement

TRUSTED BY THE EXPERTS

Reviews from our Clients

For Trades Focused, we’re all about you. So your needs come first.
We’re here for you every step of the way. Let’s do this together.

"We wanted highly strategic and once we got a few weeks into our link building campaign with Trades Focused, we knew we got that. Overall, what we value most about them is they under promised and over delivered, so thanks!"

“I had so many bad SEO experiences in the past that I almost gave up before a friend recommended me to Trades Focused. And oh boy our business has never looked back since, growing exponentially each year.”

"From the first moment I spoke to Trades Focused I knew they were different from the rest. They executed our SEO strategy seamlessly to deliver outstanding results, allowing us to grow rapidly."

"Kieran from Trades Focused is the man! Always cuts straight to the chase and his ability to do this is reflected in the amazing SEO results he has achieved for us. Don’t bother with any other SEO company, these guys are just number #1 easily! "

"It took time for our brand to get results but now we’re extremely happy with the volume of our monthly sales. But what we love most about Trades Focused is their ability to communicate flawlessly in every situation. Just awesome!"

"Kieran from Trades Focused has knowledge that is unsurpassed in the industry. He’s just a great problem solver for our business. Overall, Kieran helped us achieve an organic presence that is more than we expected. Great stuff!"

Success Page Results:

Earth Shifters attracted more qualified leads and achieved higher conversion rates, resulting in a 112.98% revenue increase and significant brand growth. To further this success, the company has made substantial reinvestments in SEO, aiming to maximize revenue by better identifying and engaging with its target audience.

After 6 months during a long-term SEO campaign with Trades Focused, Earth Shifters has:

Increased traffic by 262.34%
Ranked 175+ keywords on page 1
Driven up revenue by 112.98%