Keith Atkinson Electrical

How we achieved a 319.25% increase in organic search traffic

By prioritizing relevance, Keith Atkinson Electrical attracted more targeted leads, resulting in higher conversion rates and significant brand growth.

Client Results

+137.08%

increase in website visitors

+319.25%

increase in organic search traffic

+358.36%

increase in the conversion rate

Jun 10 – Dec 10, 2024 vs Jun 10 – Dec 10, 2023

Backstory:

Before partnering with Trades Focused, Keith Atkinson Electrical was dissatisfied with their previous SEO efforts, describing them as ineffective and even requesting a refund from their previous provider.

What drew Keith Atkinson Electrical to Trades Focused was their straightforward, results-driven approach to SEO, which prompted them to move forward without hesitation.

The Challenge:

Overcoming the mindset shaped by poor past results
Addressing trust issues caused by previous SEO providers
Simplifying complex client information (e.g., clarifying misconceptions such as the belief that a landing page was essential)
Navigating a highly competitive market, requiring patience for measurable results
Overcoming a lack of fresh, high-quality content

Strategic SEO Plan:

The strategy emphasized relevance over generic SEO tactics, aiming to align content as closely as possible with search queries. This approach increased the likelihood of achieving higher rankings.

An advanced analytics review was conducted to establish a baseline, encompassing four key steps: measurement, analysis, reporting, and actionable insights
A comprehensive competitor analysis was carried out to leverage insights and reverse-engineer strategies from top-performing brands, including both direct and indirect competitors
Keyword research was conducted to identify high-priority targets using a combination of manual, semi-automated, and automated tools
A content marketing strategy was crafted to build trust with the target audience, foster relationships, enhance conversions, and, most importantly, generate leads
A holistic SEO approach was implemented, encompassing technical SEO, on-page optimization, and off-page strategies (primarily link building), with continuous refinement of the overall strategy

Organic traffic increased by 319.25% during the first active months of SEO (June – December 2024)

(Organic traffic trends continue to increase month-over-month.)

Problem-solving content:

Uncovering the Core Issue: This involves diving deeper into the initial request, often collaborating with the requestor, to identify the true need or underlying problem
Utilizing Diverse Tools: A variety of problem-solving tools—such as flowcharts, strategy maps, mind maps, concept maps, and charting software—are used to thoroughly analyze and understand the issue
Objective Decision-Making: Solutions are prioritized and selected without bias, aligning with brand goals. The executed content is designed to be comprehensive, addressing all aspects of the problem for optimal results
Continuous Improvement: Ongoing monitoring and evaluation measures are established to assess long-term results, ensuring continuous refinement and effectiveness of the solution

TRUSTED BY THE EXPERTS

Reviews from our Clients

For Trades Focused, we’re all about you. So your needs come first.
We’re here for you every step of the way. Let’s do this together.

"We wanted highly strategic and once we got a few weeks into our link building campaign with Trades Focused, we knew we got that. Overall, what we value most about them is they under promised and over delivered, so thanks!"

“I had so many bad SEO experiences in the past that I almost gave up before a friend recommended me to Trades Focused. And oh boy our business has never looked back since, growing exponentially each year.”

"From the first moment I spoke to Trades Focused I knew they were different from the rest. They executed our SEO strategy seamlessly to deliver outstanding results, allowing us to grow rapidly."

"Kieran from Trades Focused is the man! Always cuts straight to the chase and his ability to do this is reflected in the amazing SEO results he has achieved for us. Don’t bother with any other SEO company, these guys are just number #1 easily! "

"It took time for our brand to get results but now we’re extremely happy with the volume of our monthly sales. But what we love most about Trades Focused is their ability to communicate flawlessly in every situation. Just awesome!"

"Kieran from Trades Focused has knowledge that is unsurpassed in the industry. He’s just a great problem solver for our business. Overall, Kieran helped us achieve an organic presence that is more than we expected. Great stuff!"

Success Page Results:

Keith Atkinson Electrical experienced a 114.28% increase in revenue, driven by more targeted leads and higher conversion rates, which significantly boosted brand growth. To build on this success, Keith Atkinson Electrical has made substantial reinvestments in SEO, aiming to enhance brand awareness, better connect with its target audience, and maximize revenue potential.

After 6 months during a long-term SEO campaign with Trades Focused, Keith Atkinson Electrical has:

Increased traffic by 319.25%
Ranked 186+ keywords on page 1
Driven up revenue by 114.28%