NRJ Plumbing

How we achieved a 448.42% increase in organic search traffic

Enhance their strong media presence through strategic SEO, prioritizing high-quality content and bolstered by credible backlinks.

Client Results

+316.55%

increase in website visitors

+448.42%

increase in organic search traffic

+336.79%

increase in the conversion rate

Mar 5 – Sep 5, 2025 vs Mar 5 – Sep 5, 2024

Backstory:

NRJ Plumbing approached Trades Focused seeking comprehensive SEO services. Despite their strong media presence and successful advertising campaigns, they recognized untapped revenue opportunities.

Following an in-depth Zoom consultation with Trades Focused, NRJ Plumbing swiftly decided to move forward, aiming to expand their market share.

The Challenge:

Technical SEO was absent across the website
On-page SEO was in poor condition, requiring significant time to address
Link building was non-existent due to a lack of understanding about its importance
There was a shortage of high-quality content targeting key topics
The website had low authority, a critical factor for achieving high rankings
Operating in a saturated market meant substantial effort was needed to stand out

Strategic SEO Plan:

Begin by addressing the basics, focusing on technical and on-page SEO. Next, develop a robust content strategy, followed by initiating link-building efforts with high-quality, reputable websites.

SEO Campaign at work:

Conducted a thorough site-wide audit to identify specific on-site issues and resolved them within the first two months, delivering immediate results
Keyword research and content strategy included publishing five blog posts each month, focusing on key topics related to air conditioning cleaning
All blog posts were strategically crafted based on a content gap analysis of competitors, ensuring a competitive edge
Creating high-quality do-follow backlinks on highly authoritative websites within the air conditioning cleaning niche , strictly avoiding PBNs, subdomains, or web 2.0 blogs
A consistent deep dive into analytics as part of an ongoing improvement process, enabling data-driven decision-making and actionable insights to enhance results over the mid and long term

Organic traffic increased by 448.42% during the first active months of SEO (March – September 2025)

(Organic traffic trends continue to increase month-over-month.)

Problem-solving content:

Identifying the Core Need: Collaborate with the requestor to dig deeper into the initial request, uncovering the true problem or underlying need
Leveraging Problem-Solving Tools: Utilize a wide range of tools, such as flowcharts, strategy maps, mind maps, idea maps, concept maps, and charting software, to thoroughly explore and analyze the problem
Objective Decision-Making: Prioritize and select solutions without bias, ensuring alignment with brand goals Content is designed to be comprehensive, addressing all aspects of the problem for effective outcomes
Continuous Evaluation and Improvement: Implement ongoing monitoring and evaluation to measure long-term results, enabling continuous refinement and improvement of the strategy

TRUSTED BY THE EXPERTS

Reviews from our Clients

For Trades Focused, we’re all about you. So your needs come first.
We’re here for you every step of the way. Let’s do this together.

"We wanted highly strategic and once we got a few weeks into our link building campaign with Trades Focused, we knew we got that. Overall, what we value most about them is they under promised and over delivered, so thanks!"

“I had so many bad SEO experiences in the past that I almost gave up before a friend recommended me to Trades Focused. And oh boy our business has never looked back since, growing exponentially each year.”

"From the first moment I spoke to Trades Focused I knew they were different from the rest. They executed our SEO strategy seamlessly to deliver outstanding results, allowing us to grow rapidly."

"Kieran from Trades Focused is the man! Always cuts straight to the chase and his ability to do this is reflected in the amazing SEO results he has achieved for us. Don’t bother with any other SEO company, these guys are just number #1 easily! "

"It took time for our brand to get results but now we’re extremely happy with the volume of our monthly sales. But what we love most about Trades Focused is their ability to communicate flawlessly in every situation. Just awesome!"

"Kieran from Trades Focused has knowledge that is unsurpassed in the industry. He’s just a great problem solver for our business. Overall, Kieran helped us achieve an organic presence that is more than we expected. Great stuff!"

Success Page Results:

NRJ Plumbing received +9000 clicks, a 100x return in total organic clicks per month. They are ranked high for their brand keywords – so all their “NRJ Plumbing” variations are ranked #1. Overall, from the completed SEO work by Trades Focused, NRJ Plumbing has a solid foundation for ongoing growth, and 100% understand what’s required next.

After 6 months during a long-term SEO campaign with Trades Focused, NRJ Plumbing has:

Increased traffic by 448.42%
Ranked 294+ keywords on page 1
Driven up revenue by 126.83%