Professional Kitchen & Cabinetry
How we achieved a 274.35% increase in organic search traffic
Following a SEO roadmap, Professional Kitchen & Cabinetry now has Sydney wide reach, is growing exponentially, and is one of the top kitchen renovation companies in Sydney.
Client Results
+172.13%
increase in website visitors
+274.35%
increase in organic search traffic
+331.96%
increase in the conversion rate
Mar 22 – Nov 22, 2023 vs Mar 22 – Nov 22, 2022
Backstory:
Although already skilled in SEO, owner of Professional Kitchen & Cabinetry Patrick Richards knew that time constraints were preventing him from achieving optimal results.
To maximize his SEO efforts, he decided to outsource and leverage expert support.
The Challenge:
- Strong outsourcing knowledge but hindered by previous negative experiences
- Adequate reach within the local suburbs but lacking Sydney wide presence
- Virtually no backlinks due to time constraints, limiting the ability to establish long-term, lucrative webmaster relationships
- Absence of landing pages targeting key Sydney suburbs, essential for expanding reach across Sydney
- Low domain authority and trust flow, requiring a strategic and high-quality SEO approach to improve
Strategic SEO Plan:
The guesswork was eliminated as Patrick Richards followed a tailored SEO roadmap created by Trades Focused, focusing solely on what mattered most to drive increased targeted traffic to his brand.
SEO Campaign at work:
- An analysis of key Sydney suburbs with sufficient search volume for Professional Kitchen & Cabinetry's services
- Implementation of selected Sydney suburb pages, meticulously crafted with 90-95% unique content and image alt tags, and fully optimized for on-page SEO
- Strict adherence to the step-by-step SEO roadmap—a highly strategic document that ensures all SEO activities stay on track, minimizes errors, and streamlines decision-making. While it functions as a high-level checklist, it offers much more depth and precision
- Prioritization of SEO activities with the highest impact, focusing on high-quality content (managed by Patrick Richards) and reputable backlinks supported by strong, high-value metrics
- Ongoing refinement of the SEO strategy using insights from analytics tools and standards to guide actionable decisions
Organic traffic increased by 274.35% during the first active months of SEO (March – November 2023)
(Organic traffic trends continue to increase month-over-month.)
Problem-solving content:
- Identifying the Core Issue: Collaborate with the requestor to dig deeper into the initial request, uncovering the true need or underlying problem
Leveraging Diverse Tools: Use a variety of problem-solving tools such as flowcharts, strategy maps, mind maps, idea maps, concept maps, and charting software to thoroughly analyze and address the issue
Objective Solution Selection: Evaluate and prioritize alternatives without bias, ensuring alignment with brand goals. The content created is comprehensive, addressing all facets of the problem for optimal outcomes
Ongoing Monitoring and Refinement: Implement measures to evaluate long-term results, enabling continuous improvement and refinement of the strategy
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We’re here for you every step of the way. Let’s do this together.
Success Page Results:
The SEO roadmap was instrumental in achieving success by concentrating solely on what truly mattered. This strategic focus led to a 331.96% increase in conversions, significantly boosting revenue and enabling Professional Kitchen & Cabinetry to reinvest in its business for further growth. Today, Professional Kitchen & Cabinetry has established Sydney-wide reach for its services and is steadily working toward its goal of becoming one of Sydney’s leading providers for its services.
After 8 months during a long-term SEO campaign with Trades Focused, Professional Kitchen & Cabinetry has:
- Increased traffic by 274.35%
- Ranked 179+ keywords on page 1
- Driven up revenue by 116.46%