Roller Shutter People
How we achieved a 448.42% increase in organic search traffic
Enhance their strong media presence through strategic SEO, prioritizing high-quality content and bolstered by credible backlinks.
Client Results
+316.55%
increase in website visitors
+448.42%
increase in organic search traffic
+336.79%
increase in the conversion rate
Apr 5 – Oct 5, 2021 vs Apr 5 – Oct 5, 2020
Backstory:
Roller Shutter People approached Trades Focused seeking comprehensive SEO services. Despite their strong media presence and successful advertising campaigns, they recognized untapped revenue opportunities.
Following an in-depth Zoom consultation with Trades Focused, Roller Shutter People swiftly decided to move forward, aiming to expand their market share.
The Challenge:
- Technical SEO was absent across the website
- On-page SEO was in poor condition, requiring significant time to address
- Link building was non-existent due to a lack of understanding about its importance
- There was a shortage of high-quality content targeting key topics
- The website had low authority, a critical factor for achieving high rankings
- Operating in a saturated market meant substantial effort was needed to stand out
Strategic SEO Plan:
Begin by addressing the basics, focusing on technical and on-page SEO. Next, develop a robust content strategy, followed by initiating link-building efforts with high-quality, reputable websites.
SEO Campaign at work:
- Conducted a thorough site-wide audit to identify specific on-site issues and resolved them within the first two months, delivering immediate results
- Keyword research and content strategy included publishing five blog posts each month, focusing on key topics related to roller shutters
- All blog posts were strategically crafted based on a content gap analysis of competitors, ensuring a competitive edge
- Creating high-quality do-follow backlinks on highly authoritative websites within the roller shutter niche , strictly avoiding PBNs, subdomains, or web 2.0 blogs
- A consistent deep dive into analytics as part of an ongoing improvement process, enabling data-driven decision-making and actionable insights to enhance results over the mid and long term
Organic traffic increased by 448.42% during the first active months of SEO (April – October 2021)
(Organic traffic trends continue to increase month-over-month.)
Problem-solving content:
Identifying the Core Need: Collaborate with the requestor to dig deeper into the initial request, uncovering the true problem or underlying need
Leveraging Problem-Solving Tools: Utilize a wide range of tools, such as flowcharts, strategy maps, mind maps, idea maps, concept maps, and charting software, to thoroughly explore and analyze the problem
Objective Decision-Making: Prioritize and select solutions without bias, ensuring alignment with brand goals Content is designed to be comprehensive, addressing all aspects of the problem for effective outcomes
Continuous Evaluation and Improvement: Implement ongoing monitoring and evaluation to measure long-term results, enabling continuous refinement and improvement of the strategy
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Reviews from our Clients
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Success Page Results:
Roller Shutter People received +9000 clicks, a 100x return in total organic clicks per month. They are ranked high for their brand keywords – so all their “Roller Shutter People” variations are ranked #1. Overall, from the completed SEO work by Trades Focused, Roller Shutter People has a solid foundation for ongoing growth, and 100% understand what’s required next.
After 6 months during a long-term SEO campaign with Trades Focused, Roller Shutter People has:
- Increased traffic by 448.42%
- Ranked 294+ keywords on page 1
- Driven up revenue by 126.83%