T2 Electrical & Data

How we achieved a 306.94% increase in organic search traffic

Transform the website into its greatest asset by addressing existing issues first, then focusing on building trust, expertise, and authority with Google.

Client Results

+337.51%

increase in website visitors

+306.94%

increase in organic search traffic

+313.72%

increase in the conversion rate

Jan 18 – Oct 18, 2024 vs Jan 18 – Oct 18, 2023

Backstory:

After connecting with Andrew Flack, owner of T2 Electrical & Data, and pointing out critical, easily fixable issues with his website, Andrew quickly became interested in Trades Focused’ services.

T2 Electrical & Data’s website was generating zero sales, leaving Andrew unsure of the next steps. With a strong desire for success and a limited budget, T2 Electrical & Data was determined to make progress quickly.

The Challenge:

The Client was constrained by a limited budget and sought cost-effective solutions
The existing website contained thin content—a major issue in SEO—putting it at risk of being undervalued by Google as a reliable resource
On-page optimization was virtually absent, with even basic elements like title tags and meta descriptions left undone—missing the fundamentals of on-page SEO
An advanced analytics review revealed that some parts of the website were not mobile-friendly, a crucial factor for success
Some site content failed to align with user intent, a key component for achieving optimal long-term results

Strategic SEO Plan:

A comprehensive analysis was conducted to identify fundamental website issues before implementing necessary fixes. This was followed by a foundational focus on creating thought-leadership content, reinforced by high-quality backlinks.

SEO Campaign at work:

Engaged in proactive communication with the Client to clearly explain the fundamental website issues, ensuring alignment on the reasons for implementing the fixes and how these changes will establish a strong foundation for long-term SEO success
A baseline was established through analytics, capturing the website’s performance before and after the updates. This ensures that SEO progress can be accurately tracked and effectively optimized over time
Conducted a content audit of top competitors, followed by a high-level industry analysis. This process identified gaps, which were strategically addressed through a thought-leadership content approach, widely regarded as the most respected form of content
Reverse-engineered the backlink profiles of top competitors to gain valuable insights into the types of backlinks needed and their key metrics, such as Domain Rating (DR) and adequate traffic value
Executed the SEO campaign using a continuous improvement process designed to achieve optimal long-term results

Organic traffic increased by 306.94% during the first active months of SEO (January – October 2024)

(Organic traffic trends continue to increase month-over-month.)

Problem-solving content:

Identifying the Root Need: Collaborate with the requestor to thoroughly explore the request, uncovering the true need or underlying problem
Utilizing Comprehensive Tools: Leverage a variety of tools, including flowcharts, strategy maps, mind maps, idea maps, concept maps, and charting software, to delve deeper into the problem
Objective Solution Development: Prioritize and select solutions without bias, ensuring alignment with brand goals. The resulting content is crafted to be comprehensive, addressing all aspects of the problem for optimal effectiveness
Ongoing Evaluation and Refinement: Implement measures to continuously monitor and evaluate long-term outcomes, fostering continual improvement of the solution

TRUSTED BY THE EXPERTS

Reviews from our Clients

For Trades Focused, we’re all about you. So your needs come first.
We’re here for you every step of the way. Let’s do this together.

"We wanted highly strategic and once we got a few weeks into our link building campaign with Trades Focused, we knew we got that. Overall, what we value most about them is they under promised and over delivered, so thanks!"

“I had so many bad SEO experiences in the past that I almost gave up before a friend recommended me to Trades Focused. And oh boy our business has never looked back since, growing exponentially each year.”

"From the first moment I spoke to Trades Focused I knew they were different from the rest. They executed our SEO strategy seamlessly to deliver outstanding results, allowing us to grow rapidly."

"Kieran from Trades Focused is the man! Always cuts straight to the chase and his ability to do this is reflected in the amazing SEO results he has achieved for us. Don’t bother with any other SEO company, these guys are just number #1 easily! "

"It took time for our brand to get results but now we’re extremely happy with the volume of our monthly sales. But what we love most about Trades Focused is their ability to communicate flawlessly in every situation. Just awesome!"

"Kieran from Trades Focused has knowledge that is unsurpassed in the industry. He’s just a great problem solver for our business. Overall, Kieran helped us achieve an organic presence that is more than we expected. Great stuff!"

Success Page Results:

T2 Electrical & Data experienced a 138.56% revenue increase driven by a surge in high-quality leads and improved conversion rates. The company has invested heavily in SEO to fuel its growth, aiming to boost sales further by building a stronger connection with its ideal Client—a goal T2 Electrical & Data is actively achieving.

After 9 months during a long-term SEO campaign with Trades Focused, T2 Electrical & Data Valley has:

Increased traffic by 306.94%
Ranked 269+ keywords on page 1
Driven up revenue by 138.56%